WILLOWTREE
The Adobe Summit
Booth design, social assets, digital advertising and more for Adobe Summit 2024, WillowTree’s largest event presence of the year.
Timeline
December 2023 – March 2024
Tools
Illustrator, Figma, Photoshop
Deliverables
Event booth, social media assets, digital advertising assets
The heart of the event
The 900 square foot booth was central to the experience, with space for demos, conversations, happy hours, and more. I partnered with WillowTree’s Senior Marketing Manager to design each of the 15+ panels, supporting through concept, design, production, and installation.
Activating across platforms
My team utilized organic and paid social in the weeks leading up to the event, promoting WillowTree’s presence and a number of events during the summit. Social channels also highlighted campaign-adjacent collateral, such as an Adobe e-book and an Adobe case study.
“Emily's understanding of how her work aligns with our overall marketing goals is commendable. Whether it's creating visually engaging graphics for a campaign or designing materials for an event, Emily consistently delivers work that captures our brand's essence and resonates with our target audience. She is an invaluable asset to our team.”
— Senior Marketing Manager, WillowTree
