WILLOWTREE

WillowTree Design System

Over a two week sprint, I led a small team in the creation of a design system for WillowTree’s website and digital collateral, using Figma variables to streamline and update WillowTree’s visual language.

Timeline

December 2024 – Present

Tools

Figma

Deliverables

Design system

WILLOWTREE

WillowTree Design System

Over a two week sprint, I led a small team in the creation of a design system for WillowTree’s website and digital collateral, using Figma variables to streamline and update WillowTree’s visual language.

Timeline

December 2024 – Present

Tools

Figma

Deliverables

Design System

WILLOWTREE

WillowTree Design System

Over a two week sprint, I led a small team in the creation of a design system for WillowTree’s website and digital collateral, using Figma variables to streamline and update WillowTree’s visual language.

Timeline

December 2024 – Present

Tools

Figma

Deliverables

Design System

Due for an update

As WillowTree’s digital presence grew, I knew it was time for a systems — and a visual — update. I took advantage of some quiet Q4 days to lead a two week sprint for my small team of three, giving us just enough time to dig in and lay the groundwork for a modernized, scalable design system.

The groundwork is laid

At the end of the two weeks we had created an exciting foundation of styles and variables covering scale, spacing, typography, color, and more. With the groundwork laid, work on more thorough documentation and a larger component library is currently underway.

“I want to share my appreciation for Emily’s work on the WillowTree design system. She did an amazing job creating a clear roadmap and checkpoints that kept us all on track. 2 weeks, 2 designers and I know we have a long way to go but I just have to say how much she has done to make this look very exciting.

One last thing and this should be a separate kudos — her systematic design approach is seriously contagious!”

— Brand Designer, WillowTree