Encapsulating an established brand
DNMC came to us with two broad pain points: a vague name with an even vaguer logo that gives no indication as to the company’s services, and a dated look that doesn’t match DNMC’s scientific approach and modern solutions. We put a fresh coat of paint on their visual identity, bringing communicative clarity and a flexible suite of logos for their breadth of needs.
The Dairy Summit
Every year, DNMC hosts the Dairy Summit, bringing together producers and experts for learning and networking. Over the years the Dairy Summit has become a key facet of DNMC and a premier event in the industry; despite that, the Summit brand was half-formed and had an awkward, ill-defined relationship to the parent DNMC brand.
We brought the Dairy Summit closer to home, tying it more firmly to DNMC for brand recognition and ownership, while retaining the beloved badge logo with the cow visage.
