Expanding on an MVP
My team was aligned on one crucial high-level outcome from the start: reframe the narrative structure of our current case study composition so the most important details are front and center. We spent several weeks navigating information architecture and consulting our stakeholders for feedback.
An improved experience
The refreshed design is built with the audience in mind. Enhanced on-page navigation helps users find the details they’re interested in, which is crucial for long, dense projects such as this one. Restructured information architecture means the page brings value no matter how far a viewer scrolls; micro-interactions and subtle animations are the cherry on top.
“Emily remains one of the most trusted and high-performing members of the Marketing team. She contributes consistently, at a high level, and on many fronts, and is a huge asset to this company.”
— Director of Brand and Content Strategy, WillowTree
